SpinTech Hooks, a brand under BasStar, is introducing the world’s first rotating treble hook.

Features include – Rotates 360 degrees, Reduces torque and leverage, Improved hook set, Eliminates the common problem of treble hooks locking on lures, Remains centered on any lure for maximum performance and balance. Available in freshwater and saltwater versions.

More details to come next week during ICAST.

Youvella Hooks – Little Flip Hook, OWG (Offset Wide Gap) Hook, OWG Super Strong Hook, Pro Swimbait Hooks, and Pro Flip Hook.

In 2008 the Fish Harder company acquired the rights to be the sole distributor of Youvella-USA, LLC products in the United States and Canada.

Tim Norman, head of Sales and Marketing for Fish Harder Companies, has been named president of the new company, Youvella-USA, LLC.

“We’re excited about this opportunity. Youvella is by far the most modern and progressive sportfishing hook company in the world. They make a wide variety of hooks for the freshwater, saltwater and commercial markets,” Norman said. “We intend to use their expertise – along with that of our pro staff – to develop a line of professional grade fish hooks for the American and Canadian markets.”

Norman also announced Mike Iaconelli, Ish Monroe, Greg Hackney and Peter Thliveros to be the first members of Youvella’s professional pro staff.