The news follows the recent introduction of Ranger’s 2010 models – confirming Lowrance Electronics as standard equipment on many of the company’s 40-plus models, including a number of designs with factory-installed, full-color HDS units.

“Lowrance has a strong name and great brand awareness in the marine electronics category,” said Ranger Boats President Randy Hopper. “We continually strive to provide our customers with the ultimate fishing experience and the advantages Lowrance offers – whether it’s the new high-definition sonar, broadband radar or GPS – allow us to do just that.”

Ranger customers will have premium access to the award-winning technology and features available from Lowrance/NAVICO.  The new HDS (high-definition system) has been praised by anglers and industry insiders as “the most exceptional electronics system ever unveiled.” Combine this with superior networking features, available radar and weather monitoring capabilities and the highly anticipated introduction of “structure scan technology,” and the result is a perfect match for the world’s most discerning fisherman and boat owners.

“We’re extremely excited to continue our partnership with Ranger Boats,” said Sean Hatherley, Lowrance Director of OEM Sales.  “Their commitment to quality and product innovation is a passion we share at Lowrance and we look forward to providing anglers with the tools necessary to maximize their time on the water.”

Ranger’s new 2010 model lineup includes introductions designed around the ability to flush-mount popular large-screen electronics like the HDS-8 and HDS-10 from Lowrance. The all-new Z521 Comanche features a totally redesigned console with room to center mount an HDS-8, while the new 621VS Fisherman – also sporting a new console – provides room to flush mount the HDS-10.  Both options were driven by input and feedback from anglers across the country.

Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, announced today, at the Bassmaster Classic in Shreveport, Louisiana, its introduction of a new side-viewing sonar technology option for its powerful line of HDS (High Definition System) multifunction displays. Available in 2009, the Lowrance sideviewing sonar technology depicts the underwater world of bottom and structure in photo-like presentations.

Presenting an advanced new dimension in bottom and structure viewing, Lowrance side-viewing sonar delivers the same legendary total-sonar performance that anglers have come to expect from Lowrance. In addition, the side-viewing sonar works in tandem with existing high-definition 2D sonar displays – powered by the built-in HDS Broadband Sounder.

A simple, cost-efficient add-on module, the new side-viewing technology is easily networked using Lowrance Ethernet connections, allowing anglers to enjoy the Lowrance sonar advantage on all HDS displays mounted on their boat.

Designed by the leader in recreational fishfinder innovation, the new Lowrance side-viewing sonar option is welcome news for serious and pro anglers, as well as those involved in underwater search and recovery, marine archeology and marine ecology sciences.
 
Full details, pricing and a projected 2009 availability date for the new Lowrance side-viewing supplemental HDS sonar technology option is expected to be released at the American Sportfishing Association’s ICAST trade show in Orlando, Florida in July.