In the current electronic age where information hits the net almost instantaneously, it can often be difficult to decipher truth from rumor. We caught wind recently of the news that one of our favorite manufacturers, Reaction Innovations, was discontinuing their entire non-soft plastic product line.

Concerned over this news, we contacted the company directly to discover while there will likely be an interruption in supply, there are no intentions to discontinue production of these highly successful and popular items.

Reaction Innovations is simply on the hunt for a new manufacturing partner, and once that deal is struck, products like the Vixen, Squeeky Dolphin, BMF Hooks, Screwed Up Jigheads and more will be back in regular supply. A timetable has not been set, but the company is actively pursuing this goal.

Until then, if you’ve been thinking about it, now would be a good time to stock up on your favorite Reaction Innovations products.

Roboworm is getting ready to delve into the swimbait market with two new products, the EZ Shad and the Ocean Swimbait Tail (pictured below). Set to release shortly after Fred Hall Long Beach (March 4-8, 2009), this will be the company’s first foray into the popular bait segment.