What Factors Influence Anglers’ Purchasing Decisions - Fishing and Outdoors News

What Factors Influence Anglers’ Purchasing Decisions

By ttnews | December 11th, 2009

We had this question pop up a year or two back on the TackleTour Forum, what factors lead to their tackle purchase decisions. An independent survey was just release, not sure how many anglers participated, but here’s what the results are. Are they true to your decisions?

What influences your purchase of a brand?	Anglers
Brand loyalty	51.60%
Magazine advertisement	11.80%
Another experienced angler/hunter	52.70%
TV commercials	6.30%
Other	24.90%

This entry was posted on Friday, December 11th, 2009 at 1:11 pm and is filed under Fishing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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