J.D.Power and Associates ranks Evinrude highest in customer satisfaction with two-stroke outboard engines

By ttnews | February 18th, 2009

BRP’s Evinrude E-TEC outboard engines have been ranked highest in customer satisfaction with two-stroke outboard engines in the J.D. Power and Associates 2009 Marine Engine Competitive Information Study.SM+

This is the third time that Evinrude E-TEC engines have been ranked the highest in customer satisfaction in the study and comes during the brand’s 100 year anniversary celebration. Previous high honors were awarded to Evinrude for two-stroke direct-injection engines in 2003 and in 2007, when Evinrude ranked the highest in a tie.

The award was presented this morning at the J.D. Power and Associates awards ceremony in conjunction with the Miami International Boat Show at the Miami Beach Convention Center. BRP’s vice president – general manager, Ski-Doo, Sea-Doo and Evinrude division, Roch Lambert, accepted the award.

“This award is very significant for Evinrude. Since we introduced the Evinrude E-TEC outboard engine in 2002, it has ranked highest in customer satisfaction in the 2003, the 2007 and, now the 2009 study,” stated Lambert. “This is a testament to our continued efforts to provide the best, worry-free boating experience to our consumers,” he concluded.

BRP’s Evinrude outboard engines registered a 17-point gain in scoring over last year’s study, which moved the brand to the top position this year. Since the 2005 study, Evinrude has improved by 59 points overall.

“Receiving this award reinforces the benefits of owning an Evinrude E-TEC outboard engine. We are witnessing a growing segment of consumers looking to spend more time on the water. Our reputation for dependability, quality, and reliability coupled with the fact that Evinrude E-TEC is the only outboard with no dealer scheduled maintenance for three years or 300 hours has made consumers’ decision to choose Evinrude an easy one,” added Lambert.

BRP’s Evinrude E-TEC engine line-up now includes 110 engine models from 25- to 300-horsepower and all are 2010 EPA compliant. Engines are available at Evinrude dealerships worldwide.

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