Since the introduction of the Maxx-Rev Hard Body Frog lure in 2007, anglers from all walks of life have looked to Revere Maxx-Fishing, LLC, for the latest in innovative designs and commitment to quality to build the best hard body frog lures on the market. With the introduction of the Maxx-Rev lure, it gave anglers a new way to fish. And the rest of the Revere Maxx-Fishing line-up fell in place.

2009 gave way to the Maxx-Pop Hard Body Frog Surface Popper with the action of a struggling frog attempting to make its way to shore. Twitch the Popper and it projects sound waves through the water like a frog’s feet striking the surface. The Rex-Rip Hard Body Weedless sinking frog can be fished at any depth of the water column for those suspending fish or can just be dragged across the bottom to simulate the action of an actual frog digging.

Now for 2010, Revere Maxx-Fishing brings an amazing line-up to the angler with six of the most innovative Hard Body Frog lures:
First, the Rock Star Frog with a buzz bait-sounding prop.
Second, the Rex-Rip FW Hard Body Floating Weedless with the same 4/0 independent hooks for maximum penetration like the sinking model.
Third, the Maxx-Pop JP, a version of the original Popper but with jointed legs to guide it though the water.
Fourth, the Maxx-Rev DT, a diving frog that while trolling can reach 24-28-feet under the water.
Fifth, the Fat-Maxx Prop with a fatter body which means BIGGER fish.
Sixth, the Fat-Maxx Tri Prop, a Hard Body Frog with a triple propeller with the most action you’ll ever see on top of the water.
These frogs are truly the most realistic frog lures on the market with a price that any angler can afford.

Here are the final prototypes of the new Spro BBZ-1 micro 2.5. Weighing in at a whopping 6 grams (1/4 oz) this heavyweight is sure to knock out every fish that swims. From panfish to trout in the early spring; to those hard to get monster bass and stripers that roam the waters in late fall targeting the smallest baitfish that swim. This little gem is the newest addition to the BBZ-1 line up. Once again Spro has taken fishing to the next level. Production has started and Spro will be ready by July, at ICAST 2010.

YUM Soft Plastics announces the introduction of F2, independently tested to be 30 percent more effective than the leading attractant. Six bait styles are infused with this powerful scent, and unlike other attractant-injected baits, YUM F2 retains its suppleness and “swimability.” They also don’t dry into hard, wrinkled and useless shrivels when left out of the package.

Attract. Enrage. Engage. F2, or Ferocity Squared, is a highly concentrated formula clinically tested by the Mississippi State University under the strictest scientific conditions. The result is documented proof that bass prefer YUM F2 by 30 percent. Additional advantages include its ability to be infused in traditional soft plastics in any shape, long-lasting effectiveness and continuous dispersal of scent.

YUM F2 is initially available in four new bait styles and two existing YUM baits. The new baits include the Wooly Bullee, a flippin’ style bait; the Mighty Bug, a six-legged creature bait in three sizes; the Sallee-mander, a 6-inch swimming lizard; and the Shakealicious Worm, a 6-inch shaky head worm with an undulating skirt at the head. YUM Dingers and Money Craws also have been infused with F2.

YUM F2 just took over the top spot in bass attractants. It’s documented. It’s been proven in the strictest clinical scientific testing. Bass prefer F2. It’s the most-effective attractant on the market. Look for F2 taking over your local tackle shop or at www.lurenet.com.

The Sebile Flatt Shad is vibrating up a storm of activity in both the fresh and saltwater fishing worlds. Word of their effectiveness for tournament and recreational anglers around the globe has started a feeding frenzy of its own.

Among recent additions to the Flatt Shad lipless bait lineup are the new, extra-heavy sinking version of the popular all-around-size model 66, and two brand new and bigger sizes, models 96 and 124.

The Flatt Shad model 66 XH-SK, measuring just under 3 inches, weighs in at 3/4 ounce, and that’s a full quarter-ounce more than its 1/2-ounce brother, the 66 SK (sinking). It casts like a rocket, runs perfectly true and stays upright on the fall.

New Flatt Shad model 96 is a 4-inch bait that comes in both sinking (SK) and extra-heavy sinking (XH-SK) versions. The SK version weighs 1-3/8 ounces and the XH-SK model weighs 2-1/8 ounces.

The largest of the Flatt Shads, model 124, is 5 inches in overall length. It, too, comes in the sinking (SK) version, weighing 2-1/2 ounces, and the extra-heaving sinking (XH-SK) model that weighs-in at 3-3/4 ounces.

All Flatt Shad models have a high-backed shape just like the favorite shad baitfish found in many waters, and their rounded profile produces excited, hyperactive movements for a unique, wicked swimming action. They can be worked horizontally with a direct retrieve, vertically jigged, or cast long distances in open water. The Flatt Shad’s design also allows them to come through cover better than other rattling, vibrating-style lures of this type.

The newest Flatt Shads come in a variety of Sebile color options including Evidence, Blood Red and the innovative new InSight 3D saltwater colors, depending on models. Visit SebileUSA.com.

New from Jewel Bait Company, The Rock is the perfect cross between a traditional worm sinker and the popular football jig, getting the very best traits of both items. It has a hole entirely through it just like any slip sinker does, but its football shape makes it look so different. And different it is.

The Rock has an angled hole and specialized surfaces to allow for two different rigging options. Run the line through the sinker in the direction that puts the weight’s flat surface on the underside and The Rock will roll and tumble over rocks and other obstacles like nothing else can.

Reverse the line direction so the sinker’s “shovel” side faces forward and The Rock stirs up the bottom when fishing irregular areas of sand, clay, pea gravel, etc. The versatility means that the Rock Rig is the ideal single solution for both Texas rigging and Carolina rigging.

“Who would have ever imagined that something as simple as a fishing sinker was going to benefit from computer-design technology using the principles of physics and mathematical calculations,” said Gayle Julian, Jewel founder and president. “The Rock still has the same ol’ job of getting a bait down to structure, but once there it truly becomes a fishing tool for today’s modern anglers.”

The Rock is available in 1/2 and 3/4 ounce sizes and is unpainted.  The 1/2-ounce size is sold four per pack, and the 3/4 ounce comes three per package. Visit JewelBait.com.

The new Gene Larew® Biffle Bug, in the Tommy Biffle Signature Series, is a combination stride or glide bait in a compact 4.25″ design. The body is slim yet wide, and covered with concentric “ridges” spaced evenly from its nose to where the tail starts. The first 3/4-inch of its 3-inch body length is solid for hook support, while the rest of it is hollow like a tube, borrowing a feature from the Biffle-O (patent pending) family.

The body cavity is oval to better hold a round rattle in place simply through natural compression. It works with most rattle styles and makes for an extra-loud sound chamber. Compressed foam and/or scent can also be added to the bug’s cavity.

The body has tentacles on each side, plus hyperactive swimming legs. These legs come from the Biffle-O Lizard and come alive with the slightest movement. Equally unique is the Biffle Bug’s tail. It is a thin, flexible tail configuration that is convex on the backside and cupped underneath. By design, the tail is wide at its base and tapers slowly over its 2 1/4-inch tail length to a rounded tip. The tail is always “breathing,” even at rest, and offers both form and function to every fishing technique imaginable.

With legs on, the Biffle Bug is the perfect swimming bait. It can be fished alone, used on a jighead, or serve as a trailer. It is also an excellent Carolina-rig bait, especially when a small piece of foam flotation is inserted into its body cavity.

Pinch the legs off and the Biffle Bug becomes the perfect glide bait. The cupped tail provides unmatched action to the lure’s descent. Biffle Bugs are packaged eight per resealable pack. Visit GeneLarewLures.com.

Hank Parker and Plano have enjoyed a relationship together for over 20 years. When the company asked the popular television show fishing host to design an organization system that takes all the things he wanted on the boat, and in a bag  … the end result is the FTO Elite Hank Parker Signature Series tackle bag.

The Hank Parker bags are feature rich. Rubberized non-slip bases keep the bag dry and prevent sliding around on the boat. Three protective structured pockets were designed to hold sunglasses, cell phones and cameras. There’s even a special pocket for lip balm for those long days in the sun, a personal request from Parker himself. Integrated tool and towel holders on either end keep the most often needed supplies on standby for quick and easy access. Additionally there is a rear zippered compartment with large mesh pockets inside that are perfect for holding packages of softbaits.

The 4826 Hank Parker Signature Series tackle bag includes four 3600 series StowAway® utility boxes and has an overall measurement of 18″L x 13″W x 11″H.

The 4827 Hank Parker Signature Series tackle bag includes four 3700 series StowAway utility boxes and measures 20″L x 14″W x 11.5″H.

The full-figured Sebile Crankster has been making lots of noise of late, but as an old rock song says best, “you ain’t seen nothing yet.”

Joining the round-bellied Crankster family is a brand new SR “Shallow Runner” design represented by two models, SR 50 and SR 65. The numerical designations refer to lengths in millimeters, which means the two baits measure approximately 2 inches and 2.5 inches, respectively. Ironically, and amazingly, that’s also about how deep the two baits run, thus the Shallow Runner designation.

The Crankster SR can be waked on top, “bulged” just under the surface, or made to run 3-5 inches below just by the angler holding the rod tip up, down or somewhere in between. That means these shallow runners are perfect for swimming over the top of grass with the rod held high and then dropping the tip to fish the pockets and holes around the patches.

The Crankster SR 50 and SR 65 are available in six colorful finishes: Sea Chrome, Bass, Light Violet, Holo Gold/Black, Natural Mullet and Hot Yellow/Chartreuse. Visit Sebile.com.

The Gene Larew HooDaddy has found its way back into the top spot in tackleboxes across the country, mostly because scores of anglers are rediscovering the bait as one of the best big bass baits around. With the re-found popularity come six new colors to both the 6″ HooDaddy and the 4.5″ HooDaddy Jr.

All of the new colors are two-color laminates, including blackberry/sapphire, green pumpkin/Christmas tree, green pumpkin candy, dark watermelon candy, smoke neon/pumpkin pepper neon and dark watermelon neon/watermelon neon. The “neon” designation means the color includes red metalflake.

Both HooDaddy sizes feature concentric rings throughout their body lengths. The rings not only give the baits action and “noise” when making friction contact with underwater obstacles, they also boost the fish-hooking percentage. That’s because the hook’s point is brought all the way through the body and retained in the rings instead of the body, keeping it weedless but with less plastic to penetrate on a strike. All 35 colors of HooDaddys are manufactured in the company’s Tulsa, Okla. injection molding facility. Visit GeneLarewLures.com.

The Sebile Spin Shad was named “Best New Hard Lure” of ICAST 2009. The new bait is the ultimate tail spinner, featuring heavy metal alloy Bismuth inside a molded baitfish-shaped body with intricate attention to detail. On the tail end and affixed to an inline swivel is the unique Sebile Shad Blade. The Shad Blade is a lure in itself, with a wide front, narrow tail and slightly cupped backside to allow it to turn at any retrieve speed from ultra slow to super fast.

The Spin Shad’s main treble hook is strategically positioned behind the widest part of the bait’s belly to benefit from the body’s protective deflection in and around cover. It can be made even more snagless by clipping the lowest hook from the treble, leaving the other two pointing upward and being even more protected by the body. The bait’s perfect balance and split ring positioning affords vibration and flash on the fall and during retrieve. It is available in 3/4 ounce and 1 1/4 ounce sizes. Visit SebileUSA.com.

Where’s the beef? In the Larew® 12″ El Salto Worm
The Gene Larew El Salto Grande 12-inch worm has been beefed up in response to anglers’ wishes and the new diameter is definitely A+ worthy. Its diameter has been increased by about 15 percent and the beefed-up body is a good look to go along with its long and fleshy tail, which remained unchanged.

The El Salto Grande is available in 13 colors, many unique to the soft plastics category, including Montezuma’s Revenge, Margarita on the Rocks, and Siesta Buster. True to its Mexican-namesake heritage, the big worm has been hot for big bass over the last two weeks on the Mexico-Texas border lake – Lake Falcon. Texas guide Dannie Golden caught two fish around the 11-pound mark in recent days.

For more information about El Salto Grande and all Larew products, visitGeneLarewLures.com.