In February 2009 Pure Fishing Japan announced the new Abu Garcia Morrum ZX1600 and ZX1601 reels.
Since ICAST 2009 is nearing we have heard various things but nothing for sure if they are going to bring the new Morrum ZX to the United States. It sells in Japan for about $477 USD.
If Pure Fishing USA brought the reel over to the States, are we willing to pay about $500 for the reel?
And if they diluted the reel a little to decrease the cost, would you buy one?
Pictures of the Japanese Abu Garcia Morrum ZX
Abu Garcia ZX 1600 IVCB-4 and ZX 1601 IVCB-4
Abu Garcia ZX 1600 BJ IVCB-4 and ZX 1601 BJ IVCB-4
Abu Garcia ZX 3600 LJ ICVB and ZX 3600 LJ ICVB
Tags: Abu Garcia, Japan, Morrum, Pure Fishing Japan, Reel, ZX1600
Its hard to answer the question “Will US anglers pay $500 for the reel?” when there isn’t any way currently to make the comparison. You can get a Calcutta TE GT for $350 or less; can Pure Fishing make a legitimate case that you are getting $150 more reel with the Morrum (I’m assuming the Morrums are lighter, but can they make the performance claims as well)? That’s a pretty hefty statement to be making based on the way members of the TT Forum gush over their TE GTs.
A lot of talk has been on the TackleTour Forum regarding the new Japanese Morrum and where the reel is made. Is it made in China? Made in Korea? Made in Malaysia? Nope… I just confirmed that the new Morrum ZX’s are Made in Sweden!