ICAST Thoughts
Saturday, July 18th, 2009 by tbubbaI got home this morning driving back from Icast that was held in Orlando, FL with my friend Warren just before 1am. We had a great time and had a blast hanging out with my local tackle shop (Nature’s Tackle Box) owners family Christie Lester, David, Kohl and good friends Gary Dobyns, Grant Olguin (Black dog baits), the Tackle Tour guys Cal, Zander and JIP and Ben and Travis from the BassEast.com site..
I thought I would put some overall thoughts and observations together on some of the trends that I saw in the industry while I was there.
Rods:
Lots of companies are offering lower price point rods in the $100 range. With this economy I think this is a smart thing to do to help the mfgs float through the year. Companies like Falcon, Lamiglas, Croix and a few others have all came out with a lower price point line of rods ($100 range).
I also saw quite a few NEW companies from overseas bringing their offerings to the states as well.. Most of them seem to be JDM style (Japanese domestic market) rods that have a high end look to them and most of them had a medium type price point say $200 range from what I saw.
Lures:
Biggest things I saw was and was no surprise was the popularity of smaller “cute” swimbaits. Quite a few companies have come out with a smaller version of one of their already popular swimbaits. BBZ has a 6 inch BBZ trout style bait, Tru Tungsten has a 5 inch swimbait not, Strike King came out with a smaller version of their King Shad, Black Dog with their billed Shell Cracker (nice bait by the way) just to name the few off the top of my head. Of course I brought out my 5 inch Bull shad version as well.
There is still alot of apprehension from alot of guys on throwing the bigger baits not only in the South but all over. I think this small swimbait trend will get bigger over the course of the next year. Besides they are great fish catchers and you can’t deny the fact that they sell well.
Another trend I saw was alot of different wacky heads coming out. To be honest there are only so many ways to design a wacky head but several companies came out with their own version of this trend forward technique. I suspect you’ll start seeing some more creativity in wacky style worms to rig onto your wacky head in the near future. I really think worms like the Rein style worms and beyond will be a trend in the future. Just a hunch that I really have, with no reason for saying it.
REELS:
I would make more detailed comments on reels but I think the tackle tour guys pretty much summed that one up already with alot of companies coming out of the works offering more JDM style looking reels to their lineup. On a sidenote I did see quite a few overseas companies that were new to Icast offering reels from overseas (non asian companies) at a pretty good bargain. One particular company was from Italy and I saw some reels that offered a Daiwa Zillion looking reel for way less than $100.00 (more like closer to the $50 range). Quality wasn’t that bad and had a 1 year warranty, but the quality is the unknown but they seemed to fish good on the showroom floor. I suspect that these type of companies will increase over time and make the reel market even more competitive especially during these dire economic times.
So in a nutshell the fishing industry is reacting to the economic conditions. Overall I thought the show was OK. I don’t think it was the caliber of the shows in the past few years in terms of originality and really cool stuff. But the show itself was sold out and full. The crowds I thought were as busy if not busier than the Las Vegas show. Don’t take me wrong there were some interesting products it just seems like the last few years have been better. But to be honest it seems like every 2 years or so it is kinda lull in originality then comes on strong the following year. I hope this is not taken as a snap at mfg’s because there were some good products and originality out there that I saw.
I will say this for those mfg’s that I talked with and including the ones I am heavily involved with they stated that the show was outstanding as far as the interest and deal makings. That did catch me off gaurd with the current state of our economy. I am definitely blown away by that fact. It was a great opportunity for some of the smaller east coast companies to make their presence and quite a few took advantage of that opportunity.
Another observation that I made in comparing a Orlando Icast vs a Las Vegas Icast was there were a little more saltwater booths at the Orlando show. Which is really no surprise because Florida is a huge saltwater venue with alot of companies based out of Florida. But hey it’s ICAST and not just a freshwater show and is open to all fishing venues and YES Cal it was DISNEY. I am looking forward to Icast next year in 2010 at Las Vegas July 14-17th.





