Strolling the aisles of ICAST 2009 with my fellow TT Editors, it quickly dawned upon me the odd parallels that exist between hunting for stories on the show room floor and the work that is involved with standing on the front of a bass boat in search of fish. Imagine if you will, a large waterway filled with canals and sloughs that wrap around and define islands of manufacturers, all of which hold fish, but some spots that appear better than others for an actual story. We, as the TT Editors are an amalgus lure or small school of baitfish swimming through the aisles in search of a quality bite. The strikes we receive are many and varied:
The Bump: How many times have you been retrieving your moving bait through a likely ambush point and felt a bump on your bait but no take? On our constant trek through the aisles, we’re often tapped on the shoulder, handed a business card, and told to come check out the best (fill in the blank) at the show this year.
The Short Strike: We rarely stop at each and every manufacturer as we make our way around the showroom floor. It’s just impossible to cover everything. But sometimes the most fun discoveries happen as we pass by a spot and a fish comes out to swipe at us hoping to stop us in our tracks and pull us back to their booth. If we’re traveling in a long, spread out line, these strikes are usually successful, but sometimes if we’re moving too fast, the fish even miss our trailer hooks.
The Soft Pitch: Sometimes companies have something they want to share, sometimes not. We never assume and for those unfamiliar with TackleTour, we approach them quietly and cautiously sharing with them what we are about and our goals for being at the show. More often than not, these presentations are met with success and we’re able to get the information we seek in order to write a story.
The Scatter Effect: On other occasions we’ve noticed the fish in a booth can often be a little spooky. We’ll hang outside a spot on the aisle and try to get a gauge of where to enter and who to target. As soon as we set foot in the booth, the fish seem to scatter like when you make a bad cast and scare the fish away.
The One that got away: You wouldn’t think so, but it happens. We descend upon a booth and the manufacturer representatives come out to greet us, start showing us new product, and then inexplicably become distracted and forget we are in the booth to cover their story. Like a bad hookset on a spot that’s now spoiled, we rarely return.
Honey Holes: You know those favorite spots you have on your favorite waterways? We have those favorites too at ICAST – those booths where we can go and just know that the probability of finding a good story is high.
The Topwater Bite: Often the most exciting in fishing, the topwater bite at ICAST is experienced as you walk through the aisles and are spotted by a predatory fish waiting behind an ambush point. They spot you and make a b-line on an intercepting course to your future position out on the aisle. Their wake through the displays is unmistakable and often deadly accurate as we are stopped in our tracks and pulled into their booth to see what exciting product they have to share.
Transient Fish: Quite often, while fishing, you notice a rogue fish wandering the aisles. These are often opportunities to catch up with old friends and partners and see what stuff they have to share on or off the record.
Spitting up product/baitfish: Once we have a fish hooked, and the story is told, on occasion we are presented with product to test either officially or unofficially. Sometimes this is in the form of a premeditated media kit, and at other times, it’s pulled out of a private stash or even off the display wall. Whichever scenario it may be, it’s always interesting to see what the fish have been eating.
Zander and I are finally headed home from the show. We look to touch down back at TT HQ at roughly high noon. JIP is already back. You can be sure the first thing we do when we return is open up our computers and get back to pounding out our continuing coverage of ICAST 2009.