Word continues to trickle in post ICAST regarding companies’ new products and colors for the coming seasons. Shortly after our return from Vegas, we received a message from our friends over at Reaction Innovations regarding their plans for 2011.

First up are two new colors for their popular 6.5″ Flirt Worm or Big Flirt. Road Kill is a sort of dark green pumpkin with no flake. Those who remember the “green weenie” craze back in the late 80’s will like this color. Though not as translucent as the “original green weenie”, this color is very similar.
The second new color for the 6.5″ Flirt is Payback. Payback can be described as a having a brown/cinnamon back and a deep purple belly with green flakes.

Brand new for the coming year will be the Big Dipper. Sibling to the Skinny Dipper and Little Dipper, the Big Dipper is a six inch bait with a much slimmer profile than the other two swimbait bodies. It features the same slit belly and ribbed sides, will be available in ten colors initially, and will retail for $6.25 per 4 pack.
Nothing ground breaking for Reaction Innovations in the coming year, but we welcome extensions to tried and true lineups.






























































































